INIMEL

INIMEL

COLLABORATORS

SHIVA

DINESH

MAARA

COLLABORATORS

SHIVA

DINESH

MAARA

Category

Category

Crafts & Installations

Crafts & Installations

Project

Project

Scale Models for 'Inimel'

Scale Models for 'Inimel'

Service

Service

Set Design

Set Design

Year

Year

2024

2024



When 'Inimel' - the music video starring Shruti Haasan and Lokesh Kanagaraj came to us for set design, the brief was deceptively simple: build bridges. What it really asked was: how many ways can you imagine connection?


We had 7 days to answer that question.


6 models. 3 different artists working under the same tight deadline - each one handed a different structure, a different logic, a different set of hands.


A miniature bamboo arch held together by tension and string. A wire frame that looked more like a thought than a bridge. A metal suspension span built from aluminium scraps. A foam and wood model painted down to its weathering. And one bridge meant to be broken: mid-collapse, mid-river, going nowhere.


Because that's the thing about bridges. They're not just about getting across. They're about deciding to try.

When 'Inimel' - the music video starring Shruti Haasan and Lokesh Kanagaraj came to us for set design, the brief was deceptively simple: build bridges. What it really asked was: how many ways can you imagine connection?


We had 7 days to answer that question.


6 models. 3 different artists working under the same tight deadline - each one handed a different structure, a different logic, a different set of hands.

'Inimel' is a song about two people who imagine the whole arc of a relationship - love, marriage and everything after - before choosing each other anyway. The bridges were never just set pieces. They were the whole conversation.


A miniature bamboo arch held together by tension and string. A wire frame that looked more like a thought than a bridge. A metal suspension span built from aluminium scraps. A foam and wood model painted down to its weathering. And one bridge meant to be broken: mid-collapse, mid-river, going nowhere.


Because that's the thing about bridges. They're not just about getting across. They're about deciding to try.

Music Video starring

Shruti Haasan & Lokesh Kanagaraj

directed by Dwarakesh

Music Video starring

Shruti Haasan & Lokesh Kanagaraj

directed by Dwarakesh

A miniature bamboo arch held together by tension and string. A wire frame that looked more like a thought than a bridge. A metal suspension span built from aluminium scraps. A foam and wood model painted down to its weathering. And one bridge meant to be broken: mid-collapse, mid-river, going nowhere.


Because that's the thing about bridges. They're not just about getting across. They're about deciding to try.

'Inimel' is a song about two people who imagine the whole arc of a relationship - love, marriage and everything after - before choosing each other anyway. The bridges were never just set pieces. They were the whole conversation.


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