INIMEL
INIMEL
COLLABORATORS
SHIVA
DINESH
MAARA
COLLABORATORS
SHIVA
DINESH
MAARA
Category
Category
Crafts & Installations
Crafts & Installations
Project
Project
Scale Models for 'Inimel'
Scale Models for 'Inimel'
Service
Service
Set Design
Set Design
Year
Year
2024
2024
When 'Inimel' - the music video starring Shruti Haasan and Lokesh Kanagaraj came to us for set design, the brief was deceptively simple: build bridges. What it really asked was: how many ways can you imagine connection?
We had 7 days to answer that question.
6 models. 3 different artists working under the same tight deadline - each one handed a different structure, a different logic, a different set of hands.
A miniature bamboo arch held together by tension and string. A wire frame that looked more like a thought than a bridge. A metal suspension span built from aluminium scraps. A foam and wood model painted down to its weathering. And one bridge meant to be broken: mid-collapse, mid-river, going nowhere.
Because that's the thing about bridges. They're not just about getting across. They're about deciding to try.
When 'Inimel' - the music video starring Shruti Haasan and Lokesh Kanagaraj came to us for set design, the brief was deceptively simple: build bridges. What it really asked was: how many ways can you imagine connection?
We had 7 days to answer that question.
6 models. 3 different artists working under the same tight deadline - each one handed a different structure, a different logic, a different set of hands.
'Inimel' is a song about two people who imagine the whole arc of a relationship - love, marriage and everything after - before choosing each other anyway. The bridges were never just set pieces. They were the whole conversation.
A miniature bamboo arch held together by tension and string. A wire frame that looked more like a thought than a bridge. A metal suspension span built from aluminium scraps. A foam and wood model painted down to its weathering. And one bridge meant to be broken: mid-collapse, mid-river, going nowhere.
Because that's the thing about bridges. They're not just about getting across. They're about deciding to try.
Music Video starring
Shruti Haasan & Lokesh Kanagaraj
directed by Dwarakesh
Music Video starring
Shruti Haasan & Lokesh Kanagaraj
directed by Dwarakesh
A miniature bamboo arch held together by tension and string. A wire frame that looked more like a thought than a bridge. A metal suspension span built from aluminium scraps. A foam and wood model painted down to its weathering. And one bridge meant to be broken: mid-collapse, mid-river, going nowhere.
Because that's the thing about bridges. They're not just about getting across. They're about deciding to try.
'Inimel' is a song about two people who imagine the whole arc of a relationship - love, marriage and everything after - before choosing each other anyway. The bridges were never just set pieces. They were the whole conversation.






